_

Jecheon City sought a distinctive, original, and forward-looking design considering the symbolism and purpose of the building and institution through the "Jecheon Arts Center Brand Identity Design Competition."

Jecheon City was promoting its clean natural environment as the city's identity. Additionally, according to Haenglim Architects, the firm behind the design of the Jecheon Arts Center, the building was described in terms of embracing the surrounding landscape and having a modern rhythmicity.

Thus, by encompassing Jecheon's natural environment, the role and purpose of the building, and the architect's concept, the brand identity was designed.